Earlier this year, when Google revealed it was releasing a new mobile-friendly algorithm, the internet exploded. Nicknames such as “mobilegeddon” and “mobilepocalypse” became extremely popular with the announcement that the algorithm would re-rank websites based on whether or not Google perceives the website to be mobile-friendly or not.
As Google let everyone know back in March, if you already had a mobile-friendly site, you would be in good shape.
But how would you know if you didn’t?
First things first, you may have noticed some changes before the roll-out even started. When you completed a Google search on a mobile device, Google would have warned you (once you clicked on a link) whether or not the site you were on was mobile-friendly or not.
Now that all of the changes have occurred, there’s an even simpler way – simply go to Google’s Mobile-Friendly Test Website – and input your website url. If you’re mobile friendly, a screenshot of your website should show up. If you are already mobile-friendly, you may have already started to see traffic and ranking changes through Google Analytics, too.
But what if your website isn’t mobile friendly?
Before you start to panic, here are some easy ways to make some changes so your mobile website rankings won’t be affected.
According to Google, there are three main ways to implement a mobile website:
Responsive website design – if your website is already based on a responsive website design template, creating a template for a mobile device is easy. Responsive website designs by definition display (or respond) differently on screens of all sizes. That means if you don’t already have a mobile design set up, you still have a mobile-friendly website. It all then comes down to if you want to customize the mobile website even further.
Dynamic serving – Although this approach would allow you to use the same URL across all devices, dynamic serving generates a different version of HTML based on what the serves recognizes about the particular users browser (basically, the HTML for your website changes a bit when you view your website on a desktop versus a mobile device).
Separate URLs – Once the configuration of the user’s device is determined, this approach would have a different URL version of your website served to that device – so there would be multiple URLs for your website based on the amount of devices used to view it.