Innovations in digital advertising are happening daily and consumers’ willingness to share their data has made it possible to target and track the best prospects like never before. But don’t worry – Digital Insider is here to help you make the transition from traditional to digital marketing as easy and painless as possible.
To maintain a presence in the minds of your customers, you must know how to leverage every digital platform from desktop to mobile – and this is where digital display comes in.
You need to be able to orchestrate these varied strategies of display advertising in ways that get your message across directly to your audience – which will improve your bottom line when it comes to your business.
While the profusion of electronic advertising opportunities can seem intimidating, they actually offer a better chance to zero in on a target consumer. And with the growing population who are using digital sources first to find out information, using digital display could be to your benefit.
As an example, users who are presented opportunities through cookie-based retargeting are 70% more likely to become your customer than with any other digital display tactic.