September 26, 2017 (866) 983-4114
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Mobile vs. Desktop Trends: What YOU Need to Keep an Eye On!

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Since the beginning of time, marketers have analyzed consumer trends in order to better understand and successfully advertise to their client base. Here at Digital Insider, it’s our job to make sense of all of this information so that you have the clearest picture on not only who you’re reaching – but how.

Since the beginning of time, marketers have analyzed consumer trends in order to better understand and successfully advertise to their client base. Here at Digital Insider, it’s our job to make sense of all of this information so that you have the clearest picture on not only who you’re reaching – but how.

mobile vs. desktop_di blogAccording to the Pew Research Center, in 2015, 68% of all U.S. adults had a smartphone, while 45% owned a tablet. And while 75% of those same adults had either a desktop or laptop computer, that percentage has roughly stayed the same since 2011. The amount of mobile device users, however, has skyrocketed – from 2011 smartphones are up from 35%, while tablets are up from just 3% in 2010.

What Does This Mean For You?

It’s no longer the case of asking yourself whether or not mobile marketing is important for you and your business – rather, it’s how important mobile marketing has already become.

With all of that being said, what are some of the trends for you to keep an eye on?

Adaptive website design. ‘But Digital Insider,’ you say, ‘I already have a responsive website design that resizes to a user’s browser size!’ Well, there’s the crux of the problem in one word – browser. Most responsive website designs do a wonderful job of reconfiguring your website easily enough for different browser windows on a desktop or laptop computer, but have no way of configuring your website design to be viewed proportionally on a smartphone or tablet. Enter the adaptive website design, which does everything a responsive website does, as well as the latter features above. And seeing as in 2015 there was a 40% increase in all-around conversions for adaptive sites over responsive ones, you can see how it can affect your bounce rate in the long run.

Multi-screening/Cross-device. Because of how prevalent device hopping has become in the current culture (i.e., the user who starts looking to book a hotel room on their smartphone, only to actually later complete the booking on their desktop), you have to make sure there’s a way for your customers to save a current session that they can then go back to on another device. Multi-screening can also come in handy for advertising content – how a user engages with an ad on their laptop could then trigger another set of continuing ads while they’re using their smartphone, therefore continuing their engagement. A television ad could feature a specific hashtag to use on social media to engage users while they’re watching… the possibilities are endless, as well as a great way to connect with prospective clients on whatever device they’re using.

Mobile Applications. As aptly said by the analytics blog Flurry, “It’s an app world. The Web just lives in it.” 89% of monthly media time is spent on applications rather than mobile websites. You need to be prepared for the fact that your website design may not be enough to draw in and keep your customers. Mobile apps not only make using the internet easier, but give your customers a direct line to you whenever they turn on their phone.

Although mobile is currently growing exponentially, faster than desktop, the majority of website visits across all industries, occur through a desktop device. We are predicting the forecast to change in mobile’s favor, but it’s one of the many reasons that continuing to market to both mobile and desktop is the best bet for your business.

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