October 1, 2020 (866) 983-4114

The Necessity of Google Analytics Custom Reports


On December 5, 2013, Hubspot Inbound Marketing wrote an article titled How to Create a Basic Google Analytics Custom Report that lays out clearly the steps involved in creating a custom report in Google Analytics.

We were disturbed when we discovered that the author of the article had just “recently” found out about the power of custom reports, seeing as everyone here at Digital Insider has already been in love with the Google Analytics’ Custom Reports feature. It’s an incredibly powerful tool that allows great flexibility to slice and dice your website analytics data in very interesting ways, based on your unique business goals and needs.

At Digital Insider, we have been using custom Google Analytics reports for quite some time and find it integral to the process of setting up Google Analytics for our clients.

In fact, of the six Google Analytics reports that our clients receive on a monthly basis, four of them are custom reports, including a custom report that tracks goal completions and conversions over time.

One of the most crucial custom reports that we produce, our goals dashboard lays out all of your goals in a comprehensive format, shows which customers completed which goals and which sources they used to complete them. It is an invaluable tool in measuring the quality of traffic to your website or the effectiveness of a digital advertising campaign.

If you have any further questions on custom Google Analytics reports, or Google Analytics reports in general, feel free to leave a comment below or email us at info@digital-insider.com

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